Visibility for Law Firms

Be the firm clients
find first.

JB Marketing Solutions is a law firm SEO studio. We get your practice in front of people searching for a lawyer right now and turn those searches into signed cases.

First-partydata, not guesses
Baselinemeasured month one
U.S.market focus
Built on first-party data Semrush Google Search Console Schema.org PageSpeed Insights Google Business Profile
What we do

The four pillars of effective law firm SEO.

No bloated retainers and no busywork. We find what's holding your firm back in search, then fix it in the right order so you see results as fast as possible.

01 / Audit & fix

Technical SEO Audits

We find what search engines can't see: crawl blocks, slow pages, broken or missing schema, duplicate template copy, and toxic backlinks dragging you down. Then we hand you a fix-it plan in priority order.

  • Crawlability
  • Core Web Vitals
  • Schema markup
  • Backlink disavow
Explore technical audits →
02 / Get local

Local & Map Pack SEO

Most people looking for a lawyer search locally. We optimize your Google Business Profile, clean up your citations, and build the local signals that get your firm into the Map Pack where those searches happen.

  • Google Business Profile
  • Local schema
  • Citations
  • Reviews
Explore local SEO →
03 / Be the answer

Content & AEO

We write the answers your potential clients are actually searching for, structured so Google features your firm and AI assistants cite you directly when someone asks a legal question.

  • Practice-area pages
  • FAQ schema
  • Featured snippets
  • AI citations
Explore content & AEO →
04 / Earn trust

Authority & Links

We earn clean, relevant links for your firm and disavow the spammy networks that quietly suppress your rankings. The kind of authority that holds up long term and keeps you out of penalty territory.

  • Link earning
  • Toxic-link cleanup
  • Digital PR
  • Authority score
Explore authority & links →
The case for being found

If they can't find your firm, they hire the one they can.

People searching for a lawyer don't scroll past the first few results. The firms that show up at the top get the call. Everyone else pays for ads or sits and waits.

#1.

The top organic result gets the majority of clicks. For law firms competing on high-intent searches, position is everything.

Map pack

Most legal searches have local intent. If your firm isn't in the local 3-pack, you're invisible to the clients closest to you.

AI answers

AI search tools are quoting legal sources directly. Structured, trustworthy content is how your firm becomes the one that gets cited.

How it works

A clear path from invisible to getting calls.

Every engagement follows the same sequence. You always know what we're working on, why, and what it's doing for your firm's visibility.

STEP 01

Audit

A deep technical and competitive teardown using your first-party Semrush and Search Console data. We document a baseline.

STEP 02

Strategy

A prioritized playbook with the fastest, highest-impact wins mapped to the keywords that bring real clients.

STEP 03

Implementation

Schema, on-page, local signals, content, and disavows handled with your team or fully done for you.

STEP 04

Reporting

Clear monthly tracking against the baseline, so you watch the climb in plain numbers, never vanity metrics.

How we work

The problems we solve for law firms.

Most firms come to us with one of a few recurring issues. Here is how we diagnose and fix them, using first-party data every step of the way.

Technical + Local SEO

Invisible in local search

Unedited template content and missing local signals keep a firm off the map. We rebuild the site's structure and schema, then optimize the Google Business Profile so the firm shows up where nearby clients are searching.

What we target: Map Pack visibility and a clean, crawlable site.

Backlink Cleanup

A toxic link profile

A backlink audit often traces a firm's referring domains to spammy networks that quietly suppress rankings. We identify the toxic links, prepare a disavow file, and rebuild clean, relevant authority.

What we target: a healthy profile and durable authority.

Content + AEO

Losing the AI answer

When a firm's pages don't answer the questions clients actually ask, competitors get featured instead. We restructure practice-area content around real legal questions, with FAQ schema, so the firm earns snippets and AI citations.

What we target: featured snippets and citations in AI search.

Detailed case studies publish as current engagements reach their results. Want your firm to be one of the first? Let's talk.
About

A studio, not a content mill.

JB Marketing Solutions LLC is a U.S.-based law firm SEO studio. We work exclusively with attorneys and take on a small number of clients at a time, so every firm gets a strategy built for its market and practice area, not a recycled template from another industry.

Founded by Josyane Branco, the studio works only with law firms. Every recommendation is grounded in real data from Semrush, Google Search Console, and your own analytics, never guesswork.

The work is honest about priorities. We tell you what to fix first, what can wait, and what isn't worth doing at all.

How we're different

  • First-party data. No guesses. Every call is backed by Semrush and Search Console numbers.
  • A documented baseline. We measure where you start, so growth is provable.
  • Priority over volume. Fastest, highest-impact fixes first, not a 90-item busywork list.
  • Built to last. Clean links and white-hat tactics that won't earn a penalty later.
  • You stay in the loop. Plain-English reporting you can actually read.
Questions, answered

The things firms ask first.

How long does SEO take to work for a law firm?
Most firms see early movement on technical fixes and local signals within 4 to 8 weeks, with meaningful ranking and traffic gains compounding over 3 to 6 months. SEO is a baseline-and-build process, not a switch. We track every change against your starting numbers so progress is always visible.
Do you only work with law firms?
We work exclusively with law firms. Every strategy, every tactic, and every recommendation is built around how legal clients search and how Google treats legal content.
What's included in the free SEO audit?
A first-party review of your technical health, on-page content, local signals, keyword visibility, and backlink profile, including any toxic links dragging you down, with a prioritized list of what to fix first for the fastest wins.
What is AEO, or Answer Engine Optimization?
AEO is optimizing your content so AI assistants and search engines quote you directly in answers and featured snippets. It relies on clear question-and-answer structure and clean schema markup so machines can read and trust your pages.
How do you report results?
You get clear monthly reporting tracked against a documented baseline: rankings, organic traffic, and local visibility. You always see the climb in plain numbers, not vanity metrics.
Let's talk

Get your free audit.

Tell us about your firm and the markets you want to win. We'll send back a first look at where your firm stands in search and what we'd tackle first.

Your info goes directly to Josyane. Expect a response within one business day.