SEO & AEO for U.S. law firms

Be the firm clients
find first.

JB Marketing Solutions builds search visibility for law firms and any business that wants to be the answer when buyers search. We turn rankings into signed cases.

First-partydata, not guesses
Baselinemeasured month one
U.S.market focus
Built on first-party data Semrush Google Search Console Schema.org PageSpeed Insights Google Business Profile
What we do

Four levers that move a firm up the page.

No bloated retainers for work you don't need. We find what's actually holding your rankings back, then fix it in priority order, fastest wins first.

01 / Audit & fix

Technical SEO Audits

We find what search engines can't see: crawl blocks, slow pages, broken or missing schema, duplicate template copy, and toxic backlinks dragging you down. Then we hand you a fix-it plan in priority order.

  • Crawlability
  • Core Web Vitals
  • Schema markup
  • Backlink disavow
Explore technical audits →
02 / Get local

Local & Map Pack SEO

Most legal clients search locally. We optimize your Google Business Profile, build accurate citations and local schema, and turn reviews into a ranking signal so you show up in the map, not page two.

  • Google Business Profile
  • Local schema
  • Citations
  • Reviews
Explore local SEO →
03 / Be the answer

Content & AEO

Answer Engine Optimization: we write the answers your clients actually search for, structured so Google features them and AI assistants quote your firm directly when someone asks.

  • Practice-area pages
  • FAQ schema
  • Featured snippets
  • AI citations
Explore content & AEO →
04 / Earn trust

Authority & Links

Clean links you'd be proud to show a judge. We earn relevant, real authority and disavow the spammy networks that quietly tank rankings. That's the difference between durable growth and a penalty.

  • Link earning
  • Toxic-link cleanup
  • Digital PR
  • Authority score
Explore authority & links →
The case for being found

If they can't find you, they hire who they can.

People looking for a lawyer don't scroll. The firms on top of the results and inside the map pack get the call. Everyone else pays for ads or waits.

#1.

The top organic result earns the lion's share of clicks. Position matters more than almost anything else you can control.

Map pack

"Near me" legal searches are won in the local 3-pack. If your Business Profile isn't optimized, you're invisible to nearby clients.

AI answers

Search is shifting to AI assistants that quote sources. Structured, trustworthy content is how your firm becomes the one they cite.

How it works

A clear path from invisible to inbound.

Every engagement runs the same disciplined sequence. You always know what's happening, why, and what it's doing for your numbers.

STEP 01

Audit

A deep technical and competitive teardown using your first-party Semrush and Search Console data. We document a baseline.

STEP 02

Strategy

A prioritized playbook with the fastest, highest-impact wins mapped to the keywords that bring real clients.

STEP 03

Implementation

Schema, on-page, local signals, content, and disavows handled with your team or fully done for you.

STEP 04

Reporting

Clear monthly tracking against the baseline, so you watch the climb in plain numbers, never vanity metrics.

Selected work

The evidence.

Real engagements, measured against where they started. The numbers below are placeholders. Swap in your verified before/after data as each case matures.

[Practice area] · [City, ST]

From page three to the map pack

Unedited template content and zero local signals kept this firm invisible. We rebuilt the site's structure, schema, and Google Business Profile from the ground up.

[—]%
Organic traffic
[—]
Keywords top 10
[Industry] · [City, ST]

Disavowing a toxic link network

A backlink audit traced most referring domains to a single overseas IP, a private blog network quietly suppressing rankings. We disavowed it and rebuilt clean authority.

[—]
Toxic domains removed
[—]
Authority score
[Practice area] · [City, ST]

Winning the AI answer

We restructured practice-area pages around the exact questions clients ask, with FAQ schema, earning featured snippets and direct citations in AI search.

[—]
Featured snippets
[—]%
Qualified leads
Portfolio in progress. Your firm could be the next case study. As engagements reach their 3–6 month marks, replace each card with verified, client-approved before/after metrics.
About

A studio, not a content mill.

JB Marketing Solutions LLC is a U.S.-based SEO and Answer Engine Optimization studio. We work with a small number of firms at a time so every engagement gets first-party analysis and a strategy built for its market, not a recycled template.

Founded by Josyane Branco, the studio specializes in law-firm search but applies the same evidence-driven playbook to any business that wants to be found. Every recommendation is grounded in real data from Semrush, Google Search Console, and your own analytics.

The work is honest about priorities: we tell you what to fix first, what can wait, and what isn't worth doing at all. [Add your credentials, certifications, or a personal note here.]

How we're different

  • First-party data. No guesses. Every call is backed by Semrush and Search Console numbers.
  • A documented baseline. We measure where you start, so growth is provable.
  • Priority over volume. Fastest, highest-impact fixes first, not a 90-item busywork list.
  • Built to last. Clean links and white-hat tactics that won't earn a penalty later.
  • You stay in the loop. Plain-English reporting you can actually read.
Questions, answered

The things firms ask first.

How long does SEO take to work for a law firm?
Most firms see early movement on technical fixes and local signals within 4 to 8 weeks, with meaningful ranking and traffic gains compounding over 3 to 6 months. SEO is a baseline-and-build process, not a switch. We track every change against your starting numbers so progress is always visible.
Do you only work with law firms?
Law firms are our focus, but the same playbook works for any U.S. business that wants to be found when buyers search. If people look online for what you do, we can help you rank for it.
What's included in the free SEO audit?
A first-party review of your technical health, on-page content, local signals, keyword visibility, and backlink profile, including any toxic links dragging you down, with a prioritized list of what to fix first for the fastest wins.
What is AEO, or Answer Engine Optimization?
AEO is optimizing your content so AI assistants and search engines quote you directly in answers and featured snippets. It relies on clear question-and-answer structure and clean schema markup so machines can read and trust your pages.
How do you report results?
You get clear monthly reporting tracked against a documented baseline: rankings, organic traffic, and local visibility. You always see the climb in plain numbers, not vanity metrics.
Let's talk

Get your free audit.

Tell us about your firm and the markets you want to win. We'll send back a first look at where you stand and the fastest way up.

Your info goes directly to Josyane. Expect a response within one business day.